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2-3 September 2024
International Franchise Conference

SMX CONVENTION CENTER MANILA
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Business Roundtables
Speakers

Event Highlights

Program Agenda

Highly Empowering Plenary and Breakout Sessions

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Wide-Ranging Concurrent

Track Sessions

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Highlights
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Engaging

Peer-to-Peer Business Roundtable Discussions 

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World-Class Speakers,

Industry Experts and Roundtable

Facilitators 

2024 Conference Topics

September 2, Day 1 Business Solution Roundtables:

Round 1: 8:30am-9:30am (60 min): 25+ Roundtables

Break: 9:30am-9:45am 

Round 2: 9:45am-10:45am (60 min): 25+ Roundtables

Featuring wide-array of relevant topics covering the following tracks:

  • FRANCHISOR TRACKS: (For Emerging and Start-up Franchises)

  • FRANCHISOR TRACKS:  (For Mature and Established Franchises)

  • FRANCHISEE TRACKS:

 

September 2, Day 1 Conference: Plenary Sessions: 

    Keynote Presentation
•    Knowing Your Future Consumer: Trends, Insights and Forecasts 
•    The Great Debate Forum:  In-House vs Outsourced Shared Services:  Which Strategy Can Make Your Business Grow Faster? (A Panel of Experts) 
•    C-Suite Forum: Transformational Leadership: Taking the Business to the Next Level (A Panel of Experts)
•    The Franchise Forum:  Empowerment Through Franchising: Explore . Expand . Excel  (A Panel of Experts

September 3, Day 2 Conference Concurrent Breakout Sessions

TRACK SESSIONS: (Tracks arranged by Alpha)

 

Data Track:  Driving Data for Decision-Making 

  • How to utilize data to make better decisions/ to come up with a data-driven decision-making 

  • Be updated with what’s happening in your stores, sales and inventory level / Business Analytics

 

Digital Track:  Growing Your Business Through Digital Marketing Tools

  • How can digital marketing tools help me grow and expand my business?

  • What social media platforms should I use?   EG: SEM, SEO, META, IG, TIK-TOK, or Google search marketing?

 

Franchise Track:  Choosing the Right Franchise (Lessons from the Franchisees)

  • Hear the lessons learned and success stories from the franchisees on choosing the right franchise business.

 

Franchise Track:  Expansion Strategy: Multi-Unit or Multi-Brand Franchise 

  • What are the pros and cons of having multiple units vs having multiple brand franchises

  • Which is better for the me to achieve my goal of profitability and sustainability?

 

Franchise Track:  Protecting Your Brand in Franchising

  • What are the essentials of intellectual property rights?

  • How to put value on your own Intellectual Property in Franchising: What are the strategies?

Franchise Track:  Scaling Up Your Franchise Business

  • When is the right time to grow and scale up your franchise? When to start to expand?

  • What does it take?  What and how to prepare for it?

 

Franchise Track:  Selecting the Right Franchisees

  • What are the lessons learned and success stories in franchisee selection?

 

General Track: Accelerating The Sustainability Journey for a Competitive Edge

  • Embracing Sustainability Practices for Long-Term Benefits and Competitive Advantage for your Business

 

General Track:  Practicing Social Responsibility in the Franchise System

  • What are the ethical business practices in franchising? Social responsibility of the franchisor and franchisee in the franchise system

 

General Track:  Risk Management for Franchisors and Franchisees and Why is it Important?

  • What are strategies in identifying, assessing and mitigating risks in the Business?

 

General Track:  Understanding Financial Statements and Taxation for Non-Accountants

  • What are the various elements that comprise financial statement, including their nature, classification, measurement and presentation?

  • What are the concept and procedures in filing the proper tax in order to be compliant and avoid future tax problems?

 

General Track:  Upskilling for Personal and Professional Growth

  • How to scale up your personal and business acumen as an entrepreneur to stay relevant and remain competitive 

  • What important skills do I need to develop in leadership, management and communication for me to grow and sustain my business?

 

HR Track:  Manage Labor Cost and Boost Manpower Productivity

  • Ways to reduce labor cost and improve manpower productivity and efficiency

 

HR Track:  Hiring, Empowering and Retaining Your Best People

  • How to hire the suitable people for your franchise business.

  • How to empower and retain your best people

International Track:  Expanding Internationally

  • How to grow and multiply your outlets in international markets

  • What are lessons learned and best practices in international expansion

 

Legal Track:  Winning Franchise Relationships through ADR

  • Learn what alternative dispute resolution (ADR) is and how it works in different forms and what are the advantages?

  • Provisions on Dispute Resolutions in the Franchise Agreement

 

Operations Track: Finding the Right Location

  • How do I pick the right and best location as I expand my franchise business

  • What are the criteria and strategies in site selection? Location can either make or break the success of a business.

 

Operations Track: Optimizing Resources in Stores Operations

  • How to minimize pilferage cases and learn tips on loss prevention in the stores

  • What are the best practices and strategies to keep pilferage down?

 

Technology Track: 5G Technology: The Next Big Thing in Connectivity

  • How relevant is it to MSMEs?

 

Technology Track:  Applying Artificial Intelligence in Your Business

  • How will AI affect not only the customer experience but also the way companies hire and train their employees?

  • How will HR Dept need to adapt their recruitment strategies to find the right balance between human and machine?

Technology Track: Safeguarding Your Data: Cybersecurity Best Practices

  • What are the cybersecurity issues and the best practices for safeguarding data in your business?

  • How can SMES protect their business from cyber threats and other malicious hacking?

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2024 Conference Rates

​GROUP DISCOUNTS:

  • For 5 to 9 participants, get 1 additional free registrant.

  • For every 10 participants, get 2 additional free registrants.

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