Ms. Germaine A. Reyes

Ms. Germaine A. Reyes is the CEO and Founder of Synergy Market Research + Strategic Consultancy, a management consulting, research, and data analytics company and the exclusive Philippines partner of YouGov, a globally-recognized company; and Kotler Impact, a global authority in marketing innovation and education founded by Dr. Philip Kotler, the father of modern marketing.

Through Ms. Reyes’ leadership, Synergy received a distinct recognition from the 2024 Asia-Pacific Stevie Awards for its "Empowering Brands through Consumer Insights" campaign, winning bronze in the Thought Leadership Campaign of the Year category. This fuels Synergy’s passion to continue delivering valuable insights to build stronger, more meaningful brands.

Prior to setting up Synergy, Ms. Reyes held key directorship positions in The Coca-Cola Company’s Philippines Division; AC Nielsen; advertising companies such as PAC/BBDO, the subsidiary then of BBDO New York; and Avellana & Associates.

She holds both a BS and Master of Statistics degrees from the University of the Philippines, Diliman.