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Ms. Merlee Cruz-Jayme

Creative Consultant and


Ms. Merlee Cruz-Jayme is a Chairmom and creative consultant with a proven background in public speaking, writing and creative content creation. From 2021 to 2022, she served as Chief Creative Officer of Dentsu Global/Asia Pacific, which handles major accounts such as Nestle, UNILAB and Jollibee Foods.


Ms. Jayme is an internationally acclaimed advertising executive who pushes insights and innovation that inspire creative collaboration. Ms. Jayme is only one of eight women on the 2019 Drum Global Ranking’s list of top 100 Chief Creative Officers globally. She has also been recognized by the 4As Creative Guild as a Hall of Fame awardee, the NY Festivals Creative Achievement Award, the AGORA Award and the IABC CEO of the Year.


In addition, Ms. Jayme became Campaign Asia’s Creative of the Year in 2013 and Women Leading Change Women’s Advancement Champion for Diversity, Equity, and Inclusion in 2022.


She is also this year’s 4As of the Philippines Lifetime Achievement Awardee.

Marketing Track: "Customer Engagement Strategies to Brand Loyalty"
(A Panel of Experts)

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