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Mr. Fernando Yu, Jr.


Jollibee Philippines

Mr. Fernando Yu, Jr. is a distinguished leader in the Quick Service and Food Industry, brings his wealth of experience to his current role as the President of Jollibee Philippines. With a profound passion for excellence and a commitment to innovation, Mr. Yu has played a pivotal role in nurturing the enduring success of one of the nation's most beloved brands, Jollibee.


He has an extensive and diverse background in business management, operations oversight, brand positioning, and consumer behavior. His visionary guidance steered Jollibee Philippines through periods of transformation and growth, further strengthening its position as the leading fast-food chain in the country.


Before assuming leadership at Jollibee Philippines, he spearheaded various transformation initiatives across various key brands and segments of the Jollibee Group. Notably, he served as the General Manager of Greenwich and as President of Chowking, where he orchestrated remarkable turnarounds and strategic expansions.


Most recently, Mr. Yu held the pivotal role of Chief Business Support Officer at Jollibee Group, overseeing Supply Chain, Purchasing, Network Development Group, Business Technology, Staffing, Employee, Finance and Accounting Services, Quality Management, and Process Engineering Unit which catered to all JFC brands in the Philippines.

Mr. Fernando Yu, Jr.

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