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Mr. Julian Cua


Boston Consulting Group (BCG)

Mr. Julian Cua is a Partner at Boston Consulting Group in Manila. He currently leads BCG’s Center for Consumer Insights in the Philippines. As a Project Leader, Principal and now Partner at BCG in the Philippines, Mr. Cua is focused primarily on Digital Transformation programs, with emphasis on growth and delivering innovative experiences for consumers.


Mr. Cua also worked for Amazon UK as Senior In-Stock Manager for Prime Pantry and Senior Vendor Manager for Personal Care Appliances. Mr. Cua was also part of the Strategy Team of Expedia, Inc. also based in the United Kingdom.


Mr. Cua received Bachelor of Science degree in Management of Applied Chemistry in Ateneo de Manila University and a Master of Business Administration from the London Business School.

Mr. Julian Cua

Consumer Behavior Trends in 2023 and Beyond

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