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Mr. Joselito “Lito” G. Samson, CFE

Assistant Vice President for Consulting, Francorp Philippines

Senior Business Coach, ActionCOACH.PH

Mr. Joselito “Lito” G. Samson, CFE has over 15 years of extensive experience in the field of Quick Service Restaurant operations, starting from his first store managerial stint at McDonald’s and moving up to becoming a Store and Training Manager to a few of the country’s leading QSR chains like Carl’s Jr and Jollibee.


He is the former Profit Center Manager of Burger Machine, handling 70 to 150 outlets in various Metro Manila locations.


From the basics to advanced business principles, Mr. Samson’s acumen for entrepreneurship is widely diverse and yet still practical. He is a graduate of Business Administration, a Certified Franchise Executive, and a certified ServSafe Executive, from the ServSafe Program of the University of Asia and the Pacific.


He has also consulted and developed Franchise Programs for more than 500+ companies.

General Track: “How to Get Customer Retention, Engagement and Loyalty”

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