Mr. Matthieu Francois


McKinsey & Company

Matthieu Francois is a partner based in Vietnam, with experience serving consumer-goods and retail companies in Southeast Asia.

Matthieu is one of the key consumer-packaged-goods (CPG) experts in Southeast Asia specialized in promotional analysis (trade promotion and consumer promotions) including in data-poor environment; price and assortment optimization (product launches, regional tailoring, tailoring of assortment by store types, and more).

Beyond consumer goods, Matthieu has experience working for retailers across most continents, especially in Vietnam supporting both excellence in traditional business models (store concept, network strategy and category strategy) and innovation (online and online-to-offline formats and integration with digital ecosystems).

Before moving to Vietnam in 2016, Matthieu spent 4 years at McKinsey’s Paris office, supporting projects in Europe and Africa in both consumer goods, retail, and public sector.

Mr. Matthieu Francois

How Current Global Trends are Affecting the Retail Industry