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Mr. Barry Marcelo

Global Real Estate Services Head

Jollibee Foods Corporation

Mr. Barry C. Marcelo has almost 30 years of expertise in the fields of real estate and business development. He is currently the Global Real Estate Services Head of Jollibee Foods Corporation here in the Philippines. He crafts the network strategies of JFC's local brands namely Jollibee, Chowking, Greenwich, Red Ribbon, and Mang Inasal.

He also guides the expansion plan of the company's foreign franchised brands namely Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery. Aside from the Philippines, he has helped Jollibee in making its presence known globally such as in Singapore, Vietnam, Italy, and United Kingdom. He ensures that the store locations are in line with the company's mission to serve great tasting food, bringing the joy of eating to everyone.

He is a remarkable individual known for his wit, sense of humor, and inspirational leadership. As a beloved speaker within the JFC community, he captivates audiences both within and beyond the organization. His passion for inspiring others shines through, making him a respected figure in the industry.

Operations Track: "Finding the Right Location"
(A Panel of Experts)

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