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Join us at the Franchise Asia Philippines International Franchise Conference 2026 for a game-changing event where visionaries, leaders, and innovators gather to explore the future of franchising.
This year’s theme, “Franchising Together: ASEAN to the WORLD,” underscores the evolving franchising landscape and presents diverse pathways for growth and expansion - strengthening local and regional networks, scaling sustainable business models, embracing innovation, and extending reach beyond borders, inspired by the Philippines’ ASEAN 2026 hosting vision. The Conference enables industry leaders, practitioners, and MSMEs to gain valuable thought leadership insights, best practices, and real-world experiences.
Keynote Address: Leading and Championing with Purpose
Plenary 1: The C-Suite Forum: Franchising Together: ASEAN to the WORLD (A Panel of Experts)
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Learn from the C-level executives on how they lead their organizations to global success - navigate challenges and drive growth.
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Discover how leaders spot opportunities and leverage innovation to achieve sustainable business growth.
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Sharing of leaders’ insights and foresight - uncovering lessons learned and proven wins for success in a rapidly evolving global landscape.
Plenary 2: The Great Debate Forum: Expanding? Company-Owned vs. Franchise (A Panel of Experts)
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Assess your expansion options: Compare company-owned and franchise models to determine the best fit for your growth goals.
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Understand how each model affects scalability, profitability, and long-term success.
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Learn from industry leaders about the key benefits, challenges, and opportunities for sustainable growth.
Plenary 3: The ASEAN Journey: Start-up to Scale-up (A Panel of Experts)
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Dive into the real stories of ASEAN entrepreneurs who successfully scaled their businesses from small ventures to industry leaders.
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Learn the winning growth strategies, innovative approaches, and challenges faced by start-ups as they transition to thriving, medium and large enterprises.
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Gain practical lessons and actionable insights to accelerate your own business growth in the ASEAN market.
Plenary 4: TED Talks: Future-Defining Technologies — Making AI and Innovation Work for Your Business”
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Unlock AI and emerging technology opportunities to drive business success and economic growth in the Philippines
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Navigate AI ethics, safety, and governance to innovate responsibly and future-proof organizations.
Plenary 5: Successful Succession (A Panel of Experts)
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Gain insights into strategies for co-creating a unified vision between founders and successors in family businesses.
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Learn how to build strong, effective partnerships for seamless transitions and succession planning.
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Discover real-world industry experiences that ensure smooth transitions, help avoid common pitfalls, and support long-term business success.
Plenary 6: “The Coffee Story Forum: Hot, Cold & Next?” (A Panel of Experts)
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Discover how businesses differentiate with creative branding, unique customer experiences, and product innovation.
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Explore current coffee trends, from cold brews to innovative brewing technologies and sustainable practices.
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Uncover future growth opportunities, market strategies, and tactics to stay competitive in the evolving coffee industry.
Franchise & Business Seminars
April 24-26, 2026
SMX Convention Center Manila
Join high-impact, operations-focused seminars built for growth-driven businesses ready to scale. Gain actionable insights across key areas including ASEAN expansion, franchising, finance, HR, sales, site selection, supply chain, technology, and social impact. Led by industry experts, each session delivers proven strategies, real-world solutions, and practical tools to enhance efficiency, strengthen performance, and unlock sustainable profitability.
For inquiries:
Contact: franchiseseminars@pfa.org.ph | Call +63943-7005933
Conference Benefits and Inclusions
Conference Plenary Sessions + Roundtables on Apr 23, 2026
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With AM & PM Snacks and Lunch
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E-certificate of Conference Attendance
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Conference Kit
Franchise & Business Seminars at the Expo on Apr 24-26 (Snacks only).
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Entitled to attend maximum of 3 seminars.
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Pre-registration to the preferred seminars is required and will be accepted on a first-come, first-served basis.
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Each seminar session has limited slots only.
Free Expo Entrance on
April 24-26, 2026
Halls 1-4, Ground Floor &
Function Rooms 1-4, 2nd Floor,
SMX Convention Center Manila
Conference Rates
Packages | Early Bird Rate (until April 3, 2026) | Regular Rate |
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PFA Member | Php 9,500 | Php 10,500 |
Non-PFA Member | Php 10,500 | Php 11,500 |
Academe (College Students and Faculty Members) | Php 6,000 | |
International Exhibitor | USD 200 | |
International Non-Exhibitor | USD 250 |
INCLUSIONS:
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Conference Plenary (w/ AM & PM Snacks + Lunch)
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Franchise & Business Seminars at the Expo
(Can attend maximum of 3 seminars. Pre-registration is required.) -
Free Expo Entrance
GROUP DISCOUNTS:
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For every 5 to 9 participants, get 5% discount
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For every 10 participants, get 10% discount
Note: Group discounts not applicable to the academe rate.
