
Business Solution Roundtables
Business Solution Roundtables is a peer-to-peer learning and knowledge-sharing activity handled by highly-esteemed facilitators where roundtable participants are encouraged to share best practices, valuable insights and practical tips to come up with a collection of business solutions and great takeaways for everyone.
April 23, Thursday
Function Room 5, SMX Manila
Round 1: 8:30am-9:30am (60-min)
Break: 9:30am-9:40am
Round 2: 9:40am-10:40am (60-min)
(REPEAT)

Business Roundtables Topics
as of February 5, 2026
Tracks | Topics | Facilitators |
|---|---|---|
Franchisor: Emerging | 1. Developing Digital and Social Media Tactics for High-Impact Franchise Marketing | MR. REY JIMENEZ, CFE Senior Manager, Marketing Communications Seaoil Philippines |
Franchisor: Emerging | 2. Developing Franchise Support Systems for Operational Excellence | MR. BRIAN GO, CFE Senior Operations Consultant Francorp Phils. |
Franchisor: Emerging | 3. Developing High-Performing Franchise Sales Teams: Recruitment, Training, and Motivation | MR. MIGUEL ANTONIO S. LINDO, CFE Franchise Development and Communications Director and District Director BNI Business Solutions, Inc. |
Franchisor: Emerging | 4. Establishing a Strong Franchise Foundation for Sustainable Growth | MS. CHATO SACAYANAN, CFE Strategic Planning Consultant Francorp Phils. |
Franchisor: Emerging | 5. Establishing a Structured System for Profiling Franchisee Applicants | MS. ANNA MARGARITA QUIBOT, CFE Franchise Development Manager Max’s Group, Inc |
Franchisor: Scaling | 6. Building a Strong and Competitive Franchise Brand | MS. RHEA FLORES, CFE Strategic Planning Consultant Francorp Phils. |
Franchisor: Scaling | 7. Conducting Audit Checks to Ensure Consistency and Compliance with Standards | MR. GABBY GONZALEZ, CFE Senior Operations Consultant Francorp Phils. |
Franchisor: Scaling | 8. Cultivating Strong Long-Term Franchise Partnerships | MR. JOSELITO G. SAMSON, CFE Senior Business Coach ActionCoach Phils. |
Franchisor: Scaling | 9. Driving Field Support Performance Through Innovative Tools and Technology | MS. RECOLLETE RHEA A. TIAMZON, CFE Franchise Relations and Dev. Manager Potato Corner |
Franchisor: Scaling | 10. Effective Models for Sustaining Strong Franchise Relationships | MS. HAZEL HERNANDEZ FRANCISCO, CFE Franchise Head PICKUP Coffee |
Franchisor: Scaling | 11. Managing Challenging Franchise Relationships | MS. MICHELLE C. PINO, CFE Senior Licensing Manager McDonald’s Phils |
Franchisor: Scaling | 12. Omnichannel Strategies to Grow Your Market Presence and Customer Base | MS. CHRISTINE CLAMOR, CFE COO Canadian Tourism and Hospitality Institute |
Franchisor: Scaling | 13. Optimizing Waste Management for Sustainable and Efficient Operations | MS. REINA CARMINA SI, CFE Multi-Unit Manager Max's Group, Inc. - Pancake House |
Franchisor: Scaling | 14. Strategic Approaches in Market Expansion within the Visayas Region | MR. GRETZ RIVERA, CFE Chief Operations Officer Pepper Lunch |
Franchisor: Scaling | 15. Strategic Approaches in Market Expansion within the Mindanao Region | MS. CHERRYL CARIÑO, CFE Senior Franchising Manager Mister Donut |
Franchisor: Established | 16. Managing Franchise Exit Strategies: Transfers, Ownership Changes, Closures, Takeovers, and Other End-of Franchise Scenarios | MS. GENEVIEVE SALOMON, CFE Franchising Manager Goldilocks Bakeshop, Inc. |
Franchisor: Established | 17. Protecting Your Business: Proven Strategies to Prevent and Manage Fraud, Theft, and Pilferage in Stores | MS. MARY GRACE B. HERNANDEZ, CFE Franchise Development Manager Max’s Group, Inc |
Franchisor: International | 18. Great Market, Wrong Partner: The Costliest Mistake in International Expansion | MS. KATHRYNA MANALO, CFE International Business Development Director Potato Corner |
Franchisee | 19. Creating Exceptional Customer Experiences and Loyalty That Lasts | MS. VIDA JEAN CABANLIT, CFE Senior Operations Consultant Francorp Phils. |
Franchisee | 20. Proven Practices for Maximizing Store Efficiency and Performance | MR. DENNIS CENTENO, CFE Senior Operations Consultant Francorp Phils. |












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