Mr. Anindya Mukherjee
Senior Expert
McKinsey & Company
Mr. Anindya Mukherjee is a Senior Expert at McKinsey & Company’s Singapore Office. He has over 19 years of experience in driving data powered marketing programs. He is also an experienced translator bringing together technology, analytics, and digital marketing to drive growth across online and offline channels.
Mr. Anindya is passionate about driving execution excellence to achieve target growth objectives. He has hands-on experience in digital marketing war room, omnichannel sales capabilities, full funnel campaign optimization, digital business building, big data analytics platform build, and marketing analytics modelling e.g. marketing mix modelling, price and promo modelling.
Mr. Anindya earned his master’s degree in Economics and Statistics from Jawaharlal Nehru University. He also received his post-graduate certification in General Management at XLRI Jamshedpur in India.
