Mr. Bryan Liu is the Vice President for Sales and Marketing at Golden ABC (GABC), the fashion retail group behind brands such as Penshoppe, OXGN, Regatta, ForMe, Memo, and BOCU. A third-generation member of the founding family, he plays a key role in driving the company’s long-term strategy, with a focus on business continuity, digital transformation, and next-generation leadership.

With over a decade at GABC, he has led major modernization efforts across sales, marketing, and business transformation, while spearheading the company’s digital and growth agenda. Under his leadership, GABC has earned multiple recognitions, including Retail Asia Awards, Outstanding Filipino Retailers Awards, and being named among the Philippines’ Best Employers in 2025.

He serves on the GABC Board, representing both management and the next generation of leadership. Mr. Liu holds a Bachelor’s Degree in Commerce (Marketing) from the University of Sydney and has completed the Key Executive Program at Harvard Business School.