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“The ASEAN Journey: Start-up to Scale-up” (A Panel of Experts)

Mr. Deric Yeo, CFE

US Fine Pizza Sdn Bhd

Group CEO

MR. DERIC YEO

Group CEO

US Fine Pizza Sdn Bhd



Mr. Deric Yeo is a key leader in Malaysia's franchise sector, currently serving as the Group Chief Executive Officer of US Pizza & Revenue Valley Group. He holds a Master's in International Hospitality Management and oversees the overall chain's operations, driving its expansion to nearly 100 outlets across Malaysia, Singapore, and Indonesia.


Beyond US Pizza, Mr. Yeo is an influential industry voice, serving as Vice Chairman of the Malaysia Franchise Association (MFA) and as a member of the National Franchise Advisory Board under MEDAC. His extensive background includes prior roles as MFA Secretary General and held significant positions at OldTown White Coffee, Nando's, Tesco, and Focus Point.

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