Mr. Rolando Garcia is the Founder & CEO of BigBrew, one of the Philippines’ fastest-growing beverage brands, with over a thousand franchised stores nationwide and widely known as the “Beverage ng Bayan.”

Founded in 2021, BigBrew scaled from a single-store concept into a household name by championing Affordability, Accessibility, and Approachability—bringing quality beverages to everyday Filipino communities.

Mr. Garcia is known for his mass-market brand strategy centered on presence, habit, and wide distribution over hype-driven marketing. Today, he is recognized as a thought leader in building scalable, people-centered businesses that align with real consumer behavior.