Ms. Alice Liu is the President and Chief Executive Officer of GOLDEN ABC, Inc. (GABC), the leading fashion retail company in the Philippines. With a career spanning over 30 years, Alice has built a deep expertise in fashion retail and marketing. She played a key role in the development of GABC’s award-winning, homegrown brands—including Penshoppe, Oxygen, Regatta, ForMe, Memo, and Bocu. Joining the company in its early years, Alice helped shape GABC into the powerhouse it is today. Under her leadership, the company continues to grow its presence in the Philippines and overseas. Among key focus areas under her leadership include modernizing the company’s operations, enhancing e-commerce, embedding sustainability, and advancing talent development. Under Ms. Liu’s leadership, GABC is expected to fortify its position as a global retail powerhouse, balancing its heritage of trusted brands with forward-looking innovation.

 Currently, Ms. Liu serves as the President of the Philippine Retailers Association. She likewise sits as a Board of Trustees Member and Director for Marketing and Promotions of the Philippine Franchise Association. She also served as Conference Chair for Franchise Asia Philippines in 2018. 

Ms. Liu has also been nominated as member of the Asia-Pacific Advisory Board of the National Retail Federation and is a member of the Makati Business Club.