Highlights
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Highly Engaging and Insightful Sessions
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Renowned Speakers and Leading Industry Experts
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Interactive Peer-Learning Roundtables for Practical Business Solutions
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Unparalleled Learning and Networking Opportunities
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The NxtGen in Franchising Competition
(as of April 7, 2025)
Conference Program
7:30AM-8:30AM | CONFERENCE REGISTRATION
AM NETWORKING
PART I: FORMAL OPENING CEREMONIES + AM PLENARY SESSIONS | ||
8:30AM- 8:45AM (15mins)
| Conference Opening Ceremonies
Announcements
| Ms. Issa Litton President & Head, Trainer of 1Lit Corp. | |
8:45AM-8:55AM
(10mins)
| Invocation
National Anthem | ||
8:55AM-9:10AM
(15mins)
| PFA President’s Message | Mr. Joseph Tanbuntiong President, PFA Chief Executive Office, JFC Philippines & Jollibee Global Head, Jollibee Foods Corporation | |
9:10AM-9:30AM
(20mins)
| Franchise Asia Philippines 2025 Chair Message
Conference Themesetter | Mr. Steve Benitez Franchise Asia Philippines 2025 Overall Chair Chairman and CEO, Bo’s Coffee | |
09:30AM-
10:30AM
(60 mins)
| Session 1: Franchising Outlook – Insights, Opportunities, and the Road Ahead (A Panel of Industry Experts) | Resource Speaker: Dr. Ben Litalien, CFE Founder & Principal, Franchise Well Consulting Director, Franchise Management Certificate Program, Georgetown University, USA | |
Reactor-Panelists | Mr. Chayapatra 'Pong' Thongcharoen Master Franchisee, Potato Corner Thailand & Malaysia Chief Executive Officer, Khao-So-I the Khaosoi Noodle Bar, Rocks PC Co., Ltd. | ||
Ms. Kay Lee International COO Max’s Group, Inc | |||
Ms. Jackie Dela Cruz, CFE General Manager Famous Belgian Waffles | |||
10:30AM-11:30AM
(60 mins) | Session 2: Consumer Outlook:
Understanding Your Future Consumer (A Panel of Industry Experts) | Resource Speakers: Dr. Dae Lee, PhD Founder, The Fourth Wall | |
Mr. Joaquin San Agustin Executive Vice President for Marketing SM Supermalls | |||
11:30AM-11:45AM
(15-min)
| Session 3: Beyond the AI Hype: Practical Strategies for CEOs | Mr. Jerameel 'Amil' Azurin Chief Commercial Officer ePLDT & PLDT Enterprise | |
11:45AM
12:00NN
(15-min)
| CFE GRADUATION CEREMONY
● Part I: CFE Graduates
● Part II: CFE Enrollees
| ||
12:00NN-1:00PM
(60-min)
| NETWORKING LUNCH | CONFERENCE ANNOUNCEMENTS | CFE GRADUATION CEREMONY | ||
1:00PM-5:00PM | PART II: PM PLENARY SESSIONS | ||
1:00PM-2:00PM
(60 mins)
| Session 4: Winning In Omnichannel
(A Panel of Industry Experts)
| Resource Speaker: Mr. Anindya Mukherjee Senior Expert McKinsey and Company | |
Reactor-Panelists | Mr. Bryan Liu Vice President for Strategy and Operations GOLDEN ABC Inc. | ||
Mr. Venon Tian Chief Operating Officer ZUS Coffee | |||
Ms. Ada Almendras-Lazaro VP and Chief Marketing Officer McDonald’s Phils. | |||
2:00PM-2:30PM (30 mins)
| Keynote Address:
Philippine Economic Outlook: Prospects and Forecasts | Hon. Domini SD. Velasquez Undersecretary and Chief Economist Department of Finance | |
2:30PM-3:30PM
(60 mins)
| Session 5: Brand Growth Strategies (A Panel of Industry Experts) | Resource Speaker: Mr. Josiah Go Chairman and Chief Innovation Strategist Mansmith and Fielders, Inc. | |
Reactor-Panelists | Mr. Terry Lim Chief Marketing Officer - Malaysia and Overseas Global Art & Creative Sdn. Bhd. | ||
Ms. Katrina 'Kate' Yu Chief Marketing Officer - Philippines Jollibee Foods Corporation | |||
Mr. RG Gabunada Partner, LOUDERPH An entrepreneur, author, and marketing professional | |||
3:30PM-3:40PM
(10 mins)
| PM NETWORKING BREAK
INTRODUCTION TO BUSINESS SOLUTION ROUNDTABLES | ||
3:40PM-5:20PM | PART III: BUSINESS SOLUTION ROUNDTABLES (2 Rounds) | ||
5:20PM-
5:30PM
| CLOSING |
Conference Benefits and Inclusions
Conference Plenary Sessions + Roundtables on Apr 24
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With AM & PM Snacks and Lunch
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E-certificate of Conference Attendance
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Conference Kit
Franchise & Business Seminars at the Expo on Apr 25-27 (Snacks only).
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Entitled to attend maximum of 4 seminars.
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Pre-registration to the preferred seminars is required and will be accepted on a first-come, first-served basis.
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Each seminar session has limited slots only.
Free Expo Entrance on April 25-27
Halls 1-4, Ground Floor &
Function Rooms 1-4, 2nd Floor,
SMX Convention Center Manila
Conference Rates
Packages | Early Bird Rate (until March 28, 2025) | Regular Rate |
|---|---|---|
PFA Member | Php 8,500 | Php 9,500 |
Non-PFA Member | Php 9,500 | Php 10,500 |
Academe (College Students and Faculty Members) | Php 5,000 | |
International Exhibitor | USD 150 | |
International Non-Exhibitor | USD 200 |
GROUP DISCOUNTS:
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For 5 to 9 participants, get 1 additional free registrant.
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For every 10 participants, get 2 additional free registrants.
