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Ms. Janette Toral

E-Commerce Advocate, Digital Influencer and Digital Leader


Ms. Janette Toral is a multi-awarded e-commerce advocate, digital influencer, live stream host, and leadership coach. At her highest value, she provides independent insights. She works with government offices in training MSMEs and communities on digitalization. She helps businesses with their leadership development and e-commerce projects. She is an active live stream host on multiple platforms and helps fellow hosts in growing their presence.


She is an active Go Negosyo Level 1, 2 & 3 Mentor on Entrepreneurial Mindset, Marketing, Product Development, Market Growth and Expansion, Business Model Canvas, Operations Management, Supply and Value Chain, and Digitalization. As a Go Negosyo Coach, she helped MSMEs in their business improvement plan. She helped the DTI with the Philippines E-Commerce Roadmap (2016 to 2020) multi-sector consultation and creation.


She is a multi-Certified Coach with Marshall Goldsmith Stakeholder Centered Coaching, Robbins-Madanes Training, Coaching Institute), Ramsey Solutions, and Global Coach Group. She is also a Certified ScrumMaster and Product Owner.


She is an International Visitors Leadership Program 2011 individual program alumni sponsored by the U.S. Embassy and featured as a women innovator at the APEC Women and Economy Summit 2011, San Francisco, USA. She is a recipient of the Women Super Achiever Award. Given at the 6th World Women Leadership Congress & Awards in Mumbai India. (February 2019)


Former technical consultant/executive director of the Congressional Oversight Committee for the E-Commerce Law. She worked on policy creation in consumer protection (value-added services, e-commerce, e-banking), data privacy for the private sector, and e-payment in government.

As founding president of the Philippine Internet Commerce Society, she worked on the passage of Y2K Law and E-Commerce Law.

Ms. Janette Toral

The Great Debate Forum: Celebrity Endorsers or Social Media Influencers: Which is Better for Your Brand (Social Media Influencer Position)

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