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Thursday, 8:00AM-5:00PM
Function Room 5, SMX Convention Center Manila
Roundtable Facilitators
Franchise: Emerging
Developing Digital and Social Media Tactics for High-Impact Franchise Marketing
Mr. Rey Jimenez, CFE
Senior Manager, Marketing Communications
Seaoil Philippines
Franchise: Emerging
Developing Franchise Support Systems for Operational Excellence
Mr. Brian Go, CFE
AVP for Consultancy
Francorp Phils.
Franchise: Emerging
Developing High-Performing Franchise
Sales Teams: Recruitment, Training, and Motivation
Mr. Miguel Antonio S. Lindo, CFE
Franchise Development and Communications Director and District Director
BNI Business Solutions, Inc.
Franchise: Emerging
Establishing a Strong Franchise Foundation for Sustainable Growth
Ms. Chato Sacayanan, CFE
Strategic Planning Consultant
Francorp Phils.
Franchise: Emerging Establishing a Structured System for Profiling Franchisee Applicants
Ms. Anna Margarita Quibot, CFE
Franchise Development Manager
Max’s Group, Inc
Franchise: Scaling
Conducting Audit Checks to Ensure Consistency and Compliance with Standards
Mr. Gabby Gonzalez, CFE
Senior Operations Consultant
Francorp Phils.
Franchise: Scaling
Cultivating Strong Long-Term Franchise Partnerships
Mr. Joselito G. Samson, CFE
Senior Business Coach
ActionCoach Phils.
Franchise: Scaling
Effective Models for Sustaining Strong
Franchise Relationships
Ms. Hazel Hernandez Francisco, CFE
Franchise Head
PICKUP Coffee
Franchise: Scaling
Managing Challenging Franchise Relationships
Ms. Michelle C. Pino, CFE
Senior Licensing Manager
McDonald’s Phils
Franchise: Scaling
Omnichannel Strategies to Grow Your Market Presence and Customer Base
Ms. Christine Clamor, CFE
COO
Canadian Tourism and Hospitality Institute
Franchise: Scaling
Optimizing Waste Management for Sustainable and Efficient Operations
Ms. Reina Carmina Si, CFE
Multi-Unit Manager
Max's Group, Inc. - Pancake House
Franchise: Scaling
Strategic Approaches in Market Expansion within Luzon Region
Mr. Giovanni Varron, CFE
Business Development Head
TGP Pharma, Inc.
Franchise: Scaling
Strategic Approaches in Market Expansion within the Visayas Region
Mr. Gretz Rivera, CFE
Chief Operations Officer
Pepper Lunch
Franchise: Scaling
Strategic Approaches in Market Expansion within the Mindanao Region
Ms. Cherryl Cariño, CFE
Senior Franchising Manager
Mister Donut
Franchise: Established
Building a Strong and Competitive Franchise Brand
Ms. Rhea Flores, CFE
Strategic Planning Consultant
Francorp Phils.
Franchise: Established
Driving Field Support Performance Through Innovative Tools and Technology
Ms. Recollete Rhea A. Tiamzon, CFE
Franchise Relations and Dev. Manager
Potato Corner
Franchise: Established
Managing Franchise Exit Strategies: Transfers, Ownership Changes, Closures, Takeovers, and Other End-of-Franchise
Scenarios
Ms. Genevieve Salomon, CFE
Franchising Manager
Goldilocks Bakeshop, Inc.
Franchise: Established
Protecting Your Business: Proven Strategies to Prevent and Manage Fraud,
Theft, and Pilferage in Stores
Ms. Mary Grace B. Hernandez, CFE
Franchise Development Manager
Max’s Group, Inc
Franchise: Established
Great Market, Wrong Partner: The Costliest Mistake in International
Expansion
Ms. Kathryna Manalo, CFE
International Business Development Director
Potato Corner
Franchisee
Creating Exceptional Customer Experiences and Loyalty That Lasts
Ms. Vida Jean Cabanlit, CFE
Senior Operations Consultant
Francorp Phils.
Franchisee
Proven Practices for Maximizing Store Efficiency and Performance
Ms. Noymie Ruiz, CFE
Operations Consultant
Francorp Phils.
Conference Rates
Packages | Early Bird Rate (until March 28, 2025) | Regular Rate |
|---|---|---|
PFA Member | Php 9,500 | Php 10,500 |
Non-PFA Member | Php 10,500 | Php 11,500 |
Academe (College Students and Faculty Members) | Php 6,000 | |
International Exhibitor | USD 200 | |
International Non-Exhibitor | USD 250 |
INCLUSIONS:
• Conference Plenary (w/ AM & PM Snacks + Lunch)
• Franchise & Business Seminars at the Expo
(Can attend maximum of 3 seminars. Pre-registration is required.)
• Free Expo Entrance
GROUP DISCOUNTS:
• For every 5 to 9 participants, get 5% discount
• For every 10 participants, get 10% discount
Note: Group discounts not applicable to the academe rate.