
Franchise Asia Philippines International Conference 2023
June 7-8, 2023 (Wed-Thurs)
SMX Convention Center, Manila
Roundtable Facilitators
Mr. Gabriel "Gabby" L. Gonzalez, CFE
Senior Operations Consultant
Francorp Philippines
Franchisor Track (For Start-up/Emerging Franchisors): “Building Your Franchise Support Team”
Ms. Cherryl B. Carino, CFE
Franchise Management Head
Mister Donut
Franchisor Track (For Start-up/Emerging Franchisors): “Creating a Winning Franchise Marketing Strategy”
Mr. Angel Francisco
Franchise Director
Fiorgelato/Kurimi
Franchisor Track (For Start-up/Emerging Franchisors): “Creating Healthy Franchise Relationships”
Mr. Brian Go, CFE
Senior Operations Consultant
Francorp Philippines
Franchisor Tracks (For Start-up/Emerging Franchisors): "Creating Healthy Franchise Relationships 2"
Ms. Riza Masupil
Senior Franchising Manager
Greenwich
Franchisor Track (For Start-up/Emerging Franchisors): “How to Improve and Ensure Franchisee Compliance to the System”
Mr. Joel R. Aguada
Vice-President for Business Development
Environment and General Services, Inc. (EGSI)
Franchisor Track (For Start-up/Emerging Franchisors): “Latest Strategies in Finding A Right Location”
Mr. Rey Pingol, CFE
AVP - Network Management
Minute Burger
Franchisor Track (For Start-up/Emerging Franchisors): “Latest Tools to Help Franchisees Comply with the Standards”
Ms. Genevieve Salomon, CFE
Franchise Manager
Kenny Rogers
Franchisor Tracks (For Start-up/Emerging Franchisors): "Onboarding Franchisees and Protecting Your Franchise Brand
Mr. Miguel Antonio S. Lindo, CFE
Franchise Development and Communications Director and District Director
BNI Business Solutions, Inc.
Franchisor Track (For Start-up/Emerging Franchisors): “Targeting the Right Candidates for your Franchise”
Ms. Armida Beltran Mabitad, FCoIIT, AloD, MBA
Learning & Development Senior Manager
Isla Lipana & Co. / PwC Philippines
Franchisor Track (For Established/Matured Franchisors): “Building a High Performing Organizational Culture”
Ms. Dana D. Cuneta, CFE
AVP – Consultancy
Francorp Philippines
Franchisor Track (For Established/Matured Franchisors): “Building a Stronger and More Sustainable Franchise Business”
Ms. Rhea Flores, CFE
Strategic Planning Consultant
Francorp Philippines
Franchisor Track (For Established/Matured Franchisors): “How to Boost and Retain Win-Win Franchise Relationships”
Mr. Raffy Santos
Sr. Franchising Manager
Mang Inasal
Franchisor Track (For Established/Matured Franchisors): “Key Elements of a Successful Franchise Business”
Ms. Jennifer Gail M. Kim, CFE
Senior Network Head - Network Management
Minute Burger and BBQ Bob
Franchisor Tracks (For Established/Mature Franchisors): "Leveraging on Digitalization to Drive Franchise Success and Sustainability"
Ms. April O. Fortuno, CFE
National Business Unit Manager
Max's Group Inc. (Pancake House/Dencio's/Teriyaki Boy/Sizzlin' Steak/Maple
Franchisor Track (For Established/Matured Franchisors): “Managing Effectively Your Multi-Unit Franchisees”
Ms. Cherry Kho
Founder
Bluethumb
Franchisor Track (For Established/Matured Franchisors): “Strategies to Achieve Brand Consistency in a Franchise”
Mr. Donato G. Suyat IV, CFE
Head, Franchise Mgt. & Rel.
Shakey's/ Peri Peri
Franchisor Track (For Established/Matured Franchisors): “Tips for Dealing with Difficult Franchisees”
Mr. Gretz Florencio G. Rivera, CFE
Chief Operations Officer
Julie's Group of Companies
Franchisor Track (For Established/Matured Franchisors): “Tips to Future-Proofing Your Franchise Business”
Ms. Michelle "Candy" Candelaria-Pino
Organizational Development Manager
McDonald's Philippines
Franchisor Track (For Established/Matured Franchisors): “Tips to Improve Franchise Management and Growth”
Ms. Hazel Hernandez-Francisco, CFE
Territory Business Unit Manager
Max's Group, Inc. (Yellow Cab)
Franchisor Track (For Established/Matured Franchisors): “Ways to Deal and Manage Underperforming Franchisees”
Ms. Marites Domingo
HR Director
McDonald's Philippines
Franchisee Track: “Building High-Performing Employees”
Mr. Allan M. Cao
Executive Director
Isla Lipana & Co. (PwC Phils.)
Franchisee Track: “Financial Management Tools for Better Performance”
Ms. Michell Ann C. Hong, CFE
Franchising Director
JFC Group - Mang Inasal
Franchisee Track: “How to Manage Multiple Franchise Units Successfully”
Ms. Farwa Hombre, CFE
Managing Director
ActionCOACH Phils.
Franchisee Track: “Implementing Digital Marketing Strategies to Store Profitability”
Ms. Joan Manalo
Head - Total Rewards and Payroll
McDonald's Philippines
Franchisee Track: “Increasing Productivity and Passion in the Workplace”
Ms. Yochika Nakagawa
Human Capital
Isla Lipana & Co. (PwC Philippines)
Franchisee Track: “Keeping Your Employee Motivated, Happy and Productive”
Mr. Kristopher S. Catalan
Assurance Partner
SGV & Co.
Franchisee Track: “Proper Financial and Operational Planning to Improve Profitability”
Mr. Brice Justin Godfried
VP for Operations
Doktors Generics Pharmacy Inc.
(Franchisee of TGP)
Franchisee Track: “What it takes to be a Successful Multi-Unit Franchisee”
Ms. Kathryna Manalo, CFE
International Markets Director
Potato Corner
International Track: “Common Mistakes in International Expansion: How To Avoid Them”
Ms. Cristina Montinola
Franchise and Export Manager
Bench
International Track: “What it Takes Your Brand to Go Global”
Mr. Jerry Dy
Retail Industry Business Consultant
Industry Business Consulting Group
Enterprise Digital Solutions, PLDT
General Track: “Digital Tools and Solutions to Improve Your Business Operations”
Mr. Joselito “Lito” G. Samson, CFE
Assistant Vice President for Consulting, Francorp Philippines
Senior Business Coach, ActionCOACH.PH
General Track: “How to Get Customer Retention, Engagement and Loyalty”
Ms. Velle Cacha-Manuel, CFE
AVP - Marketing
U-Franchise Sales and Marketing
General Track: “How to Make Social Media Marketing Strategies Work for You”
Mr. Elano Marcelo
Partner
P&A Grant Thornton Outsourcing, Inc.
General Track: “Hybrid Work Model: How Do We Make it Work?”
Ms. Christine Clamor, CFE
Chief Operating Officer
Canadian Tourism and Hospitality Institute (CTHI)
General Track: "Social Media Marketing Best Practices"