International Franchise Conference
24 April 2025
SMX Convention Center Manila
BRANDING: Strengthening Brand Image: Strategies for Maintaining Relevance in a Dynamic Market
MS. CHERRY KHO
Founder
Bluethumb
FRANCHISE: Bridging the Gaps: Strengthening Coordination Between Franchising Teams and Cross-Departmental Units
MS. MICHELL ANN C. HONG, CFE
Franchising Director
Mang Inasal
FRANCHISE: Building Excellence: Key Elements for Creating a Champion Team for Your Franchisees
MR. DENNIS CENTENO, CFE
Operations Consultant
Francorp Phils
FRANCHISE: Empowering Franchisee Support Teams: Strategies for Driving Growth and Success
MR. JONATHAN LUGTU, CFE
Franchising Senior Manager
Red Ribbon Bakeshop
FRANCHISE: Managing Franchisees: How to Effectively Handle Difficult Franchisees
MR. MIGUEL ANTONIO S. LINDO, CFE
Franchise Development and Communications Director and District Director
BNI Business Solutions, Inc.
FRANCHISE: Preparing for Growth: Establishing a Franchise-Ready Company
MR. BRIAN GO, CFE
Senior Operations Consultant
Francorp Phils.
FRANCHISE: Revitalizing Success: Strategies for Managing and Turning Around Underperforming Stores
MR. RODERICK JASMIN
Senior Licensing Manager
McDonald’s Phils
FRANCHISE: Unlocking Franchise Success: Key Strategies for Franchise Growth and Sustainability
MS. RHEA FLORES, CFE
Strategic Planning Consultant
Francorp Phils.
FRANCHISE RELATIONS: Building Resilience: Strengthening Sustainable Franchisor-Franchisee Relationships for Long-Term Success
MS. CHATO SACAYANAN, CFE
Strategic Planning Consultant
Francorp Phils.
FRANCHISE RELATIONS: Conflict Management: Strategies for Effectively Addressing and Resolving Franchisee Complaints
MS. GENEVIEVE SALOMON, CFE
Franchising Manager
Goldilocks
FRANCHISEE: Engaging Franchisees: Effective Approaches to Invest in Local Store Marketing (LSMs)
MR. GABBY GONZALEZ, CFE
Senior Operations Consultant
Francorp Phils.
FRANCHISEE: Optimizing Cash Flow: Strategic Financial Management for Franchisee Success
MR. DENNIS BAUTISTA
Markets Director
Isla Lipana & Co (PWC Phils)
HR: Driving Performance: Effective Strategies for Managing Today’s Workforce
MR. NIÑO ALGURA, CFE
President
Farron Café Ventures, Inc.
HR: Retaining Excellence: Strategies to Maintain and Sustain High-Performing Employees
MR. ELANO MARCELO
Partner & Practice Leader,
Business Process Solutions
P&A Grant Thornton Outsourcing, Inc.
INTERNATIONAL: Exploring International Expansion: Identifying Opportunities in Key Markets
MR. ERIEL 'JOY' CORTEZ
Regional Business Unit 1 and Franchising Head
Red Ribbon Bakeshop
INTERNATIONAL: Exploring International Expansion: Is Your Franchise Ready for Global Expansion? Key Preparations for Success
MS. KATHRYNA MANALO, CFE
International Business Development Director
Potato Corner
LEADERSHIP: Ensuring Business Continuity: Effective Succession Planning Strategies
PROF. RICARDO DE VERA, MBA, CSP, CMP
Strategy Transformation and Innovation Head
Baseline Solutions Learning Hub
MARKETING: Boosting Store Sales: Successful Marketing Strategies and Campaigns for Impact
MR. GRETZ RIVERA, CFE
Chief Operations Officer
Pepper Lunch
OPERATIONS: Enhancing Growth: Optimizing Franchisor Systems and Processes for Greater Efficiency
MS. JENNIFER GAIL M. KIM, CFE
Sr Manager for New Business and Strategic Partnerships
Minute Burger and BBQ Bob
OPERATIONS: Protecting Your Business: Strategies to Prevent, Handle, and Manage Fraud, Theft, and Pilferage in Stores
MS. MARY GRACE B. HERNANDEZ, CFE
Franchise Development Manager
Max’s Group, Inc
Conference Rates
Packages | Early Bird Rate (until March 28, 2025) | Regular Rate |
|---|---|---|
PFA Member | Php 8,500 | Php 9,500 |
Non-PFA Member | Php 9,500 | Php 10,500 |
Academe (College Students and Faculty Members) | Php 5,000 | |
International Exhibitor | USD 150 | |
International Non-Exhibitor | USD 200 |
GROUP DISCOUNTS:
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For 5 to 9 participants, get 1 additional free registrant.
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For every 10 participants, get 2 additional free registrants.