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Thursday, 8:00AM-5:00PM
Function Room 5, SMX Convention Center Manila
Moderators

Dr. Carl Balita, CFE
Dr Carl Balita Review Center
President & CEO
Plenary 1:
The C-Suite Forum: Franchising Together: ASEAN to the WORLD (A Panel of Experts)

Mr. Vincent Paolo Conti
Wendy’s
Vice President & General Manager
Plenary 4:
The Coffee Story: Hot, Cold & Next? (A Panel of Experts)

Ms. Arielle Escalona-Puno
Pure Nectar
Managing Director
Plenary 5:
The C-Suite Forum: Successful Succession (A Panel of Experts)

Mr. Joey Alvero, CFE
Potato Corner
COO
Plenary 2:
The Great Debate Forum: Expanding? Company-Owned vs. Franchise (A Panel of Experts)

Mr. Joey Garcia, CFE
Wendy’s
President
Plenary 5:
The C-Suite Forum: Successful Succession (A Panel of Experts)

Atty. Lyca Balita, CFE
Dr Carl Balita Review Center
CBF Corporate Secretary
Plenary 2:
The Great Debate Forum: Expanding? Company-Owned vs. Franchise (A Panel of Experts)

Ms. Sherill Quintana, CFE
Oryspa
Founding President & CEO
Plenary 6:
The ASEAN Journey: Start-up to Scale up (A Panel of Experts)
Hosts

Conference Rates
Packages | Early Bird Rate (until March 28, 2025) | Regular Rate |
|---|---|---|
PFA Member | Php 9,500 | Php 10,500 |
Non-PFA Member | Php 10,500 | Php 11,500 |
Academe (College Students and Faculty Members) | Php 6,000 | |
International Exhibitor | USD 200 | |
International Non-Exhibitor | USD 250 |
INCLUSIONS:
• Conference Plenary (w/ AM & PM Snacks + Lunch)
• Franchise & Business Seminars at the Expo
(Can attend maximum of 3 seminars. Pre-registration is required.)
• Free Expo Entrance
GROUP DISCOUNTS:
• For every 5 to 9 participants, get 5% discount
• For every 10 participants, get 10% discount
Note: Group discounts not applicable to the academe rate.
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