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Thursday, 8:00AM-5:00PM
Function Room 5, SMX Convention Center Manila 

Moderators

Dr. Carl Balita, CFE

Dr Carl Balita Review Center

President & CEO

Plenary 1:
The C-Suite Forum: Franchising Together: ASEAN to the WORLD (A Panel of Experts)

Mr. Vincent Paolo Conti

Wendy’s

Vice President & General Manager

Plenary 4:
The Coffee Story: Hot, Cold & Next? (A Panel of Experts)

Ms. Arielle Escalona-Puno

Pure Nectar

Managing Director

Plenary 5:
The C-Suite Forum: Successful Succession (A Panel of Experts)

Mr. Joey Alvero, CFE

Potato Corner

COO

Plenary 2:
The Great Debate Forum: Expanding? Company-Owned vs. Franchise (A Panel of Experts)

Mr. Joey Garcia, CFE

Wendy’s

President

Plenary 5:
The C-Suite Forum: Successful Succession (A Panel of Experts)

Atty. Lyca Balita, CFE

Dr Carl Balita Review Center

CBF Corporate Secretary

Plenary 2:
The Great Debate Forum: Expanding? Company-Owned vs. Franchise (A Panel of Experts)

Ms. Sherill Quintana, CFE

Oryspa

Founding President & CEO

Plenary 6:
The ASEAN Journey: Start-up to Scale up (A Panel of Experts)

Hosts

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Conference Rates

Packages
Early Bird Rate (until March 28, 2025)
Regular Rate
PFA Member
Php 9,500
Php 10,500
Non-PFA Member
Php 10,500
Php 11,500
Academe (College Students and Faculty Members)
Php 6,000
International Exhibitor
USD 200
International Non-Exhibitor
USD 250

INCLUSIONS:
•    Conference Plenary (w/ AM & PM Snacks + Lunch)
•    Franchise & Business Seminars at the Expo 
(Can attend maximum of 3 seminars. Pre-registration is required.)
•    Free Expo Entrance 

GROUP DISCOUNTS: 
•    For every 5 to 9 participants, get 5% discount
•    For every 10 participants, get 10% discount  


Note: Group discounts not applicable to the academe rate.

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